The worst, most nightmarish words you can hear as a business owner or entrepreneur, are:
“The copy failed.”
Actually, the entire statement is: ”The copy failed… and no one knows what to do about it.” It’s the most common reason businesses go bye-bye. Because the copy failed. Many of the most famous and wealthiest marketers call me (sometimes in a near-panic, late at night) because of this exact problem.
Their copy sucks, or bombed, or the copywriter flaked out… and they’re now NAKED in the marketplace. Because no one in their operation knows what to do now. All projects are on hold. Nothing is getting sold. Income stops cold. The wolves begin to circle.
They call me, sometimes desperate for help. Because their entire operation is stalled, chugging in place, worthless without copy that works. And if they don’t know what to do… don’t know how to fix their own copy problems… they are dead in the water. Until someone comes along to help. Until, specifically, someone who understands copy comes along.
This is why I hosted a “Copywriting Sweatshop” last Fall. It was a 2-day hard-core teaching event, where I literally dragged entrepreneurs and small biz owners — kicking and screaming — from the frigid Land of Cluelessness and Vulnerability… into the sunshine and success of finally “knowing exactly what to do with your copy”.
Click below to join in.
This is what I do. This is what I’ve been doing for two decades now, both in workshops and through my coaching and courses.
However, this Copywriting Sweatshop model is particularly sweet.
Why?
Because… the people who come (and it’s not cheap to attend) tend to be the most stubbornly-difficult to teach. They’re not lazy. They’re deeply involved in their business. Many are actually successful already. They’re just hyper-aware of how VULNERABLE they are to disaster… because every time they need copy written, they have to hire someone else to do it.
Here’s what I’ve got for you:
- I hired a professional film crew to get the entire Sweatshop down on tape. They used ”Hollywood” level cameras and editing equipment, and made sure the lighting and the sound quality was excellent.
- Every attendee agreed to be filmed… uncensored, unedited, and unscripted. What you see is the raw footage of the event AS IT HAPPENED. Everything that was said, all the lessons learned, all the nitty-gritty details that go into this kind of high-powered interactive event.
- The entire 2-day event has been reproduced in a package of DVDs… which you can now own.
And you do not risk a penny by checking these DVDs out. Because I’m giving you a full 90-days to watch, study, and absorb everything in the package… and if you’re not convinced (beyond a shadow of a doubt) that experiencing this teaching orgy has benefited you the way it did the attendees, then simply send the package back (in any condition) for a full refund.
So what are you waiting for? Click below to get your copy now!
