My friend John Carlton explains the importance of learning how to write a good sales pitch this way: Without this knowledge, you will forever be at the mercy of other people (who know how to sell, and how to write)… and no matter how successful you become, you won’t be truly independent.
Imagine two men washing up on shore in Florida, having escaped a country where capitalism is forbidden. One man has $100,000 on him, but no real skills. The other man is dead broke… but is thoroughly schooled in the fundamentals of salesmanship, and can write a decent ad. Which man would you bet on to succeed over the long haul?
Even $100,000 will be quickly spent… and without skills, you have no way of replacing that kind of cash. Yet… even starting from scratch, with nothing in your wallet… being able to persuade and sell gives you EVERYTHING you need to become successful. On your schedule, without help from anyone.
Most of the top marketers I know started out with nothing. Many were dead broke — just like that guy washing up on shore. And yet, soon after they decided to become successful, they created financial empires, by pursuing the knowledge and skills necessary to conquer their markets and open the floodgates of profit.
And do you know what they learned first?
Not the technical stuff required to put up Websites. Not the advanced tactics behind creating new products. And not the operational savvy for running a business.
Nope.
What they learned first… was how to sell.
The wealthiest entrepreneurs online often still write much (or all) of their own copy… or at least pay close attention to what gets written. They started out more or less alone, often working from home, creating the foundation of their success by applying killer salesmanship through ads. And a whole bunch of them got their start… by learning from John Carlton.
Rich Schefren, millionaire author of “The Marketing Manifesto”, credits John with giving him the specific copy concepts that allowed him to write his very first ad… which brought in $287,000 the first week. Lou Vukas says that what he learned from John changed his life completely… and helped bring in over $4million.
Perry Marshall, the #1 expert in Google Adwords in the country, crafted his first winning ad with John’s specific tutoring, immediately doubling sales and launching his main business.
Frank Kern cornered John at a crucial time in a now-famous product launch (which was going badly)… and gives John credit for “melting the fog” and providing the targeted advice that resulted in a $10 million day when the launch finally happened.
Jeff Paul used just one tactic, stolen from John, to garner $726,000 more profit in a single campaign.
The list goes on and on. Famous marketers and entrepreneurs you’ve never heard of, by the dozens, specifically and enthusiastically credit John’s teachings for their massive success. And what’s so interesting about all these testimonials… is that often it’s a SINGLE breakthrough tactic or piece of advice that changes everything, literally overnight. John has spent 20 years in the front-line trenches of business as an “A” list copywriter and marketing consultant… and when he decided to start teaching and sharing the tactics and strategies and secrets from his “bag of tricks”, he focused on the SHORTCUTS he used himself to write legendary sales copy.
A lot of people are afraid of salesmanship, because they believe it must be mysterious and hard to master. So they ignore it. And are forever at the mercy of people who DO understand how to sell (and write ads that sell). And that’s no way to be in control of your destiny and your success.
I urge you to just SEE what John offers here.
It’s not only not “hard”… but actually FUN when you finally understand how to make sales happen. Successful marketers lead better lives than struggling marketers. The keys to success START with learning how to craft a killer sales pitch. It’s not brain surgery. There are shortcuts… and once you “own” the secret of salesmanship fundamentals… well… you are off on the biggest, wildest, richest and most exciting adventure life offers.
I’ve gone out of my way to convince John to give you a risk-free, no hassle “peek” at what’s available here.
Plus — He’s got a TON of free stuff to give you, no matter what. The lessons on selling and writing good ads he gives away… are better than the actual courses other wannabe “guru’s” sell for big bucks. John knows what he’s talking about… and he knows how to teach the shortcuts.
You must see what’s up, to believe it. I urge you to do it now, while you’re thinking about it. Because your new life doesn’t start until you take the first, easy, simple step of peeking at what’s available. Do it now. I am giving you my highest and most enthusiastic endorsement here.
Thanks. You’re in for treat.
John Carlton’s Biggest Fan
